Polling organization YouGov surveyed more than 74,000 people across 37 markets to collect data for the Reuters Institute study. The data arrives at a trying time for Facebook, which has being trying to salvage its image following a data scandal that first emerged in March.
Reports earlier this year said that controversial political data analytics group Cambridge Analytica gained access to the data of 50 million Facebook users, escalating concerns over whether social media platforms were used to spread misinformation The Reuters Institute’s survey was conducted between January and February, before those initial reports surfaced.
Facebook has admitted that 87 million profiles may have been improperly shared with Cambridge Analytica — which filed for bankruptcy in the U.S. last month. Along with Google, Whatsapp and Instagram, Facebook has already been faced with a legal complaint alleging that it breached Europe’s new General Data Protection Regulation (GDPR). Under GDPR, which was implemented on May 25, companies must obtain explicit consent from customers in order to use their data.
Disclosure: CNBC parent NBCUniversal is an investor in Snap.