Target said Friday it will have a day of deals next Tuesday as well. It emphasized there’s “no membership required” to be eligible for discounts on home furnishings, cookware, toys and Google products, for example. Target will also be giving shoppers who spend more than $100 on Target.com on July 17 a free six-month membership for same-day delivery via Shipt. A membership to the delivery service typically costs $99 for the year.
Ebay, one of Amazon’s biggest rivals online, said it will offer “thousands of exclusive deals” on Tuesday. Like Target, eBay is touting “no membership required … ever.” Ebay also just last month updated its price-matching policy to offer U.S. shoppers 110 percent of the price difference if they’re able to find an item for less on an approved competitor’s website — that list includes Amazon, Best Buy, Sears, Home Depot, Target, Walmart and Jet.com.
In the department store space, Kohl’s and Macy’s have their own strategies to compete with Prime Day.
Kohl’s held a one-day sale event, called “It’s A Big Deal,” this past Tuesday. One week ahead of Amazon’s shopping extravaganza, Kohl’s offered discounts on KitchenAid appliances, mattresses, workout clothes and more.
Macy’s is also trying to draw shoppers in ahead of Prime Day, holding “Black Friday in July” deals all week through this Sunday.
Retailers could completely miss a huge wave of online shopping activity ahead of the back-to-school shopping season if they don’t chime in. Walmart has a running summer sale but earlier this week kicked off its back-to-school and back-to-college deals. The company has added new experiences to its app, where parents can shop a child’s school list specifically and then locate certain items in a store.