The issues appeared to be resolved by Tuesday morning, with customers reporting being able to ring up purchases quickly again. According to Catchpoint — a firm that monitors retailers’ web performance — the glitch lasted until roughly 10 p.m. ET Monday.
Amazon hasn’t responded to CNBC’s requests for comment but tweeted Monday late afternoon that the company was “working to resolve this issue quickly.” It hasn’t yet said what exactly caused the glitch or why it took so long to fix.
This was a rare stumble for Amazon, which is known for offering its customers a seamless shopping experience online.
Coresight Research had forecast sales to reach at minimum $3.4 billion globally during Prime Day, which would set a new record and surpass Amazon’s Cyber Monday sales. Helping the company reach this target is a longer window for deals this year — 36 hours straight.
Despite such a messy start Monday, an Amazon spokeswoman said in an email to CNBC Tuesday morning that “Prime Day sales in the US so far are bigger than ever – in fact, in the first ten hours Prime Day grew even faster, year-over-year, than the first ten hours last year.” (Last year’s Prime Day kicked off at 9 p.m. ET.)
Shoppers had already bought “millions” of Alexa-enabled devices, with the top-selling products being the Fire TV Stick with an Alexa Voice Remote, the Echo Dot, and the Fire 7 tablet with Alexa, according to Amazon.