Stephen Lam | Reuters
Tim Cook, CEO of Apple, smiles during a demonstration of the newly released Apple products following the launch event at the Steve Jobs Theater in Cupertino, California, September 12, 2018.
Asaii ranks tracks and artists by popularity across music streaming platforms. The company’s machine learning algorithms predict which artists will top the charts next — “to find the next Justin Bieber, before anyone else,” the company says.
Apple’s subscription service boasted 50 million active users in May, though the company hasn’t offered an official update since. Spotify has 83 million paying subscribers and another 100 million or so unpaid users.
Apple declined to comment on the Asaii acquisition. Asaii did not immediately respond to request for comment.